Interactive catalog

Next to traditional catalogs on paper or in electronic format, interactive catalogs provide several functions that reinvent the catalog:

  • Research techniques and more sophisticated selection than indexes or tables of contents
  • Comparison of similar products
  • Links to cross-sales (accessories, parts, replacement …)
  • External links
  • Provision of related documents
  • Immediate order of products with or without assisted sale
  • Real-time information such as volatile prices or availability.
  • Feedback and comments from users
  • etc …

There are several techniques to get an interactive catalog on the web:

  • browse the catalog
  • the catalog
  • mobile catalog (tablet)
  • mobile catalog (Smartphone)